Graphic Design Reader 1.1

1.1.1: “New kind of printing calls for new design” W.A. Dwiggins

Gerry Beegan – “The Mass Image: A Cultural History of Photomechanical Reproduction”. 1890s magazine “The Studio” – pioneered new halftone techniques elevated graphics

Victor Margolin “begins with cave paintings”

Theorists tend to look at Bauhaus forms not context or “theoretical principles”

Ed Fella – “good, bad ugly, continually used in different ways” response to Heller cult of Ugly

grahpic design steeped in historical and cultural contexts, style is verneer

Jack Williamson’s studies on the grid from how its changed since middle ages to post modernism

Jeffrey Keeds “Zombie modernism”

1.1.2: Note by William Morris on his “Aims in founding the Kelmscott Press”

1.1.3: “The Studio: Photomechanical reproduction and the changing status of design” Gerry Beegan

1.1.4: Narrative problems of graphic design history Victor Margolin

Narrative structures history and fiction

W.A Dwiggins first to call himself a graphic designer – typography and book design

Cave paintings of La scaux to the contemporary posters of April Grieman

futurist poet Filippo Tommaso Marionetti book “Parole in liberta”

narrative – graphic design vs visual communication

Gebraus grafik – graphs and print magazine

Oswald Cooper – Layout

Victor Hammer, Jan Van Krimper, Giovanni Mardaerstieg, Rob Hunter Middleto … not all graphic designers work on the same kind of projects

1.1.5:” Elementary school“ J Abbott Miller

1.1.6: “Graphic Design History edited by Steven Heller and Georgette Ballance, and texts on Type: Critical Writings on Type edited by Steven Heller and Philip P. Meggs” Michael J. Golec

How history is incorporated in practice, past constitutive of present and potential future

Construction professional identity itself historical

different viewpoints:

Steven Heller – graphic design profession progressive socio-cultural value rests graphic designers capacity for innovation. View own historical practice but don’t neglect other important aspects – advertising

Renington – professional who can creatively solve problems

Danziger – “Discipline conducts research, asks questions/ gathers credible information and leads to greater understanding of a subject is of value for general cultural intellectual reasons irrespective of who